Fresh, fast and flavoursome

Revolutionizing the Bakery Industry with Innovation and Convenience

The bakery industry has long been associated with early mornings and labor-intensive dough preparation. However, thanks to Banh Mi Zon (BMZ), those days are changing. As Mina Tran, Sales Manager at BMZ, explains, the company has simplified the process, enabling operators to prepare fresh bread in just minutes.

Despite global economic challenges, BMZ, a family-owned supplier, is leveraging the situation to strengthen its market presence. “Now is the perfect time for us to make an impact,” Mina states. “From the east of Spain to the west of Malaysia, we are truly one-of-a-kind in the region.”

Innovation in Baking: A Scientific Approach

Dubai-based BMZ is reshaping the bakery supply chain with a scientific approach, ensuring efficiency and quality for hotels, restaurants, cafés, and catering services. Mina believes modern baking is a combination of both art and science.

“At BMZ, we craft an extensive range of cakes, muffins, donuts, croissants, cookies, breads, and sandwiches, catering to a variety of tastes. Using advanced equipment, we prepare products up to 95% completion, then blast-freeze them to maintain freshness,” he explains.

A Smart, Cost-Effective Solution for Businesses

BMZ’s ProBake brand delivers a fresh-from-frozen bakery solution to the foodservice and retail industry. This approach eliminates the need for heavy investment in space, machinery, and staffing, making it an attractive alternative for businesses.

“With retail space becoming more expensive and skilled labor in short supply, our convenient, ready-to-use products provide a hassle-free solution. Customers can bake only what they need, reducing waste and preventing out-of-stock issues,” Mina adds.

Expanding Horizons: Growth into Asia and Africa

Over the past three years, BMZ has seen rapid expansion, driven by its cutting-edge bakery concepts. The company is now looking beyond the Middle East, with plans to enter Asian and North African markets.

“With distribution networks in Syria, Jordan, and Egypt, we are among the leading bakery suppliers in the region. Our next goal is to establish a stronger presence across Asia and Africa through sub-franchising and strategic partnerships,” Mina shares.

As demand grows, BMZ is investing in new production facilities and advanced machinery to enhance capacity and maintain its position as an industry leader.

“With innovation at our core, we are committed to expanding our footprint while ensuring efficiency, quality, and customer satisfaction,” Mina concludes.